Vytal Crowdinvesting

February 17, 2023

From Nov. 22 to Dec. 30, 2022, individuals could invest between 250 and 25,000 euros in Vytal via Wiwin, a platform for sustainable investments. From 2023 onwards, investors will receive 7% interest and a further 7% bonus interest per year if special sales targets are reached. Crowdinvesting runs for five years until 31.12.2027. At the end of this period, investors will receive their invested money back. We would like to tell you more about the campaign, its success and our plans in this article.

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The Crowdinvest Campaign

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When we started the campaign on 22.11., we didn't know what to expect and how big the interest and willingness to invest would be... But within three days we had already cracked the two million euro mark. Then, at the end of December 2022, the crowdinvesting ended with more than 2.9 million euros, thanks to our more than 1,700 Investor:in. Thank you for your support! If you want to learn more about crowdinvesting, be sure to watch the webinar with our co-founder Tim.

Our successes so far

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Our partner network has grown strongly in recent years, and we now work with over 6,000 restaurants, snack bars, canteens, and other stores that offer to-go food and beverages. Our largest partners include KFC, Burgerme, Backwerk and Ditsch, as well as Eurest, Klüh and SV Group. Our Vytal system in Germany, Austria, France, Belgium, the Netherlands and the UK, as well as our franchise partners in Ireland, Norway, Sweden and Mexico, have together saved over 4.3 million disposable containers. We have also gained new end customers: Around 400,000 users are active in our app, which has top ratings of 4.5 stars on Google and 4.9 stars on Apple. 

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Last year, our product fleet also evolved; we have a Vytal that fits for almost all foodstuffs ;) 2022 new additions are the burger and pizza boxes and the 500 ml XL cups for cold drinks. And that's not the end of the story...

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The plans for the crowdinvesting budget

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Through your investment we can buy more bowls, cups and other containers. This allows us to pursue our main goal of saving more disposable plastic, gaining more partners and thus reducing the burden on the environment. We currently have a clear focus on Germany and the neighboring European countries, but are also represented in other countries through our franchise model and can thus easily expand into other countries. 

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In general, we want to meet the demand due to the reusability obligation and have all containers available at all times, so that no partner has to wait long for a subsequent delivery. In addition, we also want to respond more to the wishes of the partners and the market and are more flexible due to the additional financial support.

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Driven by the reusability obligation, we had more new customer registrations in January and more new partner registrations in December than ever before. The new legislation is very much in line with our goal of making reusable packaging the standard, and with your investment you can help write our success story. We will keep you up to date!

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(Figures as of February 2023)

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